Keith wrote:

Good marketing or not, Marc, you don't sell enough copies of a CD to receive Diamond Certification without doing SOMETHING right.

 

V wrote:

 

And you just figured this out??  It isn't only bands that are marketed you know.  Obviously, every product on the planet will sell better with better marketing, for the simple fact that it's hard to buy a product that you've never heard of.  This includes music.  How are people in say, the northeastern states supposed to have heard of an LA based band without SOMEONE telling them about it?  Without some kind of exposure, those bands would never be able to afford a cross-country tour to self-promote.  Many have tried, many have failed.  Those who made it were good enough to garner radio attention, which of course, is also a marketing tool.  The facts are simple...if you suck, you'll be forgotten, and you'll fade away broke.  If you're good, people will support you.